Marketing Associate – Product Marketing Associate

Marketing Associate – Product Marketing Associate

The Product Marketing Associate supports the development, execution, and optimization of integrated marketing campaigns that drive awareness, engagement, and adoption of key Business Banking products and initiatives. This role partners across marketing, product, analytics, and creative teams to bring new product launches and enhancements to market.

Responsibilities

As a member of the Product Marketing team, you will help drive marketing campaigns that connect small business clients with solutions that support their business needs.

• Build strong partnerships with strategy, product, analytics, creative, and channel teams to support the successful execution of marketing initiatives.
• Manage the development and execution of integrated marketing campaigns supporting new product launches, feature enhancements, and priority business initiatives.
• Partner with marketing strategists and agency partners to develop campaign briefs and marketing assets across channels, including email, digital media, and landing pages.
• Coordinate with cross-functional teams to move campaigns from concept through launch while ensuring alignment with project timelines and business objectives.
• Support campaign planning, audience targeting, measurement frameworks, and post-campaign reporting to identify opportunities for optimization.
• Monitor project milestones and help ensure campaigns are delivered on strategy, on time, and within established budget parameters.
• Collaborate with key stakeholders, including: 
  • Marketing Strategy and Campaign Management teams
  • Product and Product Marketing teams
  • Brand and Creative partners
  • Internal and external agencies
  • Audience and Analytics teams
  • Legal, Risk, and Compliance partners

Required Qualifications, Capabilities, and Skills

• 2+ years of experience in marketing, product marketing, direct marketing, campaign management, or a related field.
• Experience supporting multi-channel marketing campaigns across digital channels.
• Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines.
• Proven ability to collaborate effectively across cross-functional teams and manage stakeholder relationships.
• Analytical mindset with experience using data and insights to inform decision-making and campaign optimization.

Preferred Qualifications, Capabilities, and Skills

• Experience supporting product launches, customer acquisition, or engagement campaigns.
• Familiarity with audience segmentation, testing strategies, and performance measurement.
• Experience working with creative agencies or internal creative teams.
• Demonstrated ability to adapt in a fast-paced, evolving environment.
• Curiosity, initiative, and a continuous improvement mindset.