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Product Marketing Associate

The Misch Group
2 days ago
Full-time
On-site
Los Angeles, California, United States
Product Marketing

Location: US
Department: Sales & Marketing


The Product Marketing Associate plays a central role in shaping and communicating the value of an enterprise software product portfolio. This position focuses on creating clear, compelling, and strategically aligned content that supports product positioning, demand generation, and sales enablement. The role is customer‑facing and involves producing high‑quality marketing assets across multiple formats, including videos, whitepapers, solution briefs, social content, and other collateral.


Success in this role requires strong storytelling abilities, excellent writing and visual communication skills, and the capability to translate complex technical concepts into content that resonates with both technical and business audiences.


Key Responsibilities


Go-to-market product support

  • Support product launches, feature announcements, and campaigns with Product Management and Demand Generation.
  • Develop content aligned to buyer personas and customer journey to drive awareness, engagement, and conversion.
  • Create sales enablement materials including presentations, one-pagers, battlecards, and pitch decks.
  • Participate in solution selling by understanding customer needs and how NextLabs products address them.

Competitive and product market analysis

  • Track industry trends, competitors, and customer needs.
  • Understand adjacent products and advise on competing or partnering.
  • Identify valuable integration opportunities and support joint GTM plans.
  • Perform competitive analysis on product strengths and weaknesses.

Collaboration and alignment

  • Work with Product Management, Marketing Communications, Digital Marketing, and Sales.
  • Ensure content is accurate, on-brand, and impactful.
  • Contribute to editorial calendars and content planning aligned to roadmap, market trends, and campaigns.

Content creation and production

  • Evangelize NextLabs products and thought leadership in data security.
  • Produce multimedia content including videos, animated explainers, and recorded demos.
  • Write and publish whitepapers, solution briefs, blog posts, case studies, and social posts.
  • Translate SME input from product managers, engineers, and sales engineers into accessible content.

Channel and social media engagement

  • Manage product-related social content and community engagement.
  • Support email campaigns and newsletters.
  • Monitor engagement/performance metrics and optimize communications.







Skills, Knowledge and Expertise


Qualifications

  • Bachelor’s in Marketing, Communications, Journalism, Business, or related field.
  • 1–3 years in product marketing, product management, content marketing, technical writing, or related function.
  • SaaS/B2B technology experience is a plus.
  • Excellent written and verbal communication.
  • Ability to explain complex topics clearly and creatively.
  • Multimedia production experience such as video scripting, basic editing, and visual design.
  • Tools such as Adobe Premiere, Canva, Figma, or similar are desirable.
  • Strong project management, social media, digital marketing, and SEO familiarity.


Benefits


Competitive compensation

Health, dental, and vision insurance

Flexible paid time off

Remote‑friendly work environment

Professional development and growth opportunities

Collaborative, supportive team culture

Opportunity to contribute to high‑impact product marketing initiatives