Sr/ Director Product Marketing - SAAS or Martech
Lifesight
10 days ago
Full-time
Remote
United States
Product Marketing
We are looking for a senior Product Marketing leader from a B2B SaaS company, preferably with experience in martech, adtech, marketing analytics, marketing measurement, attribution, incrementality, MMM, media optimization, customer intelligence, CDP, retail media analytics, or AI-led marketing intelligence platforms.
This role is suited for someone who has marketed complex SaaS products to enterprise or mid-market buyers and can translate technical platform capabilities into clear business value for CMOs, growth leaders, marketing analytics teams, media teams, data leaders, finance stakeholders, and revenue teams.
The person will own product positioning, messaging, go-to-market strategy, launch planning, sales enablement, competitive intelligence, buyer persona development, customer storytelling, and category education. The role requires both strategic thinking and hands-on execution.
Key Responsibilities
- Lead product positioning and messaging for a B2B SaaS platform in the marketing technology and measurement ecosystem.
- Develop clear product narratives that explain how the platform helps customers improve marketing effectiveness, measure incremental impact, optimize media spend, improve budget allocation, forecast outcomes, and make better growth decisions.
- Own GTM planning for product launches, feature releases, platform enhancements, and strategic solution offerings.
- Create messaging for solution areas such as unified marketing measurement, MMM, incrementality testing, attribution, causal measurement, media optimization, customer intelligence, marketing analytics, and growth intelligence.
- Build sales enablement assets including pitch decks, battlecards, solution briefs, objection-handling guides, discovery narratives, use-case documents, demo scripts, ROI narratives, and executive presentations.
- Partner with Sales and Revenue teams to support enterprise deals, improve win narratives, strengthen discovery conversations, and sharpen competitive differentiation.
- Conduct market, customer, competitor, and category research to identify buyer pain points, market trends, differentiation opportunities, and competitive gaps.
- Work with Product Management to convert roadmap priorities into customer value propositions, launch narratives, and adoption stories.
- Partner with Customer Success to capture customer insights, use cases, measurable outcomes, and expansion narratives.
- Develop persona-based messaging for CMOs, growth leaders, marketing analytics heads, performance marketing teams, finance leaders, data teams, and partner ecosystems.
- Create thought leadership narratives, category POVs, website messaging, product pages, webinar themes, analyst materials, and executive-level content.
- Build scalable product marketing processes, templates, launch frameworks, enablement rhythms, and competitive intelligence systems.
Required Experience
- 14–20 years of overall experience, with strong experience in B2B SaaS product marketing.
- Experience in martech, adtech, marketing analytics, marketing measurement, attribution, incrementality, CDP, customer intelligence, media analytics, AI/data platforms, or closely related SaaS categories.
- Proven ownership of product positioning, messaging, GTM strategy, sales enablement, product launches, and competitive positioning.
- Experience supporting enterprise SaaS sales teams with buyer narratives, battlecards, pitch decks, objection handling, competitive comparisons, and executive-level value stories.
- Strong understanding of SaaS buyer journeys, buying committees, value-based selling, technical validation, and enterprise decision-making.
- Ability to simplify complex technical, analytical, or data-led products into clear business narratives without losing depth.
- Experience working cross-functionally with Product, Sales, Customer Success, Demand Generation, Content, Partnerships, and Executive Leadership.
- Experience building or scaling a product marketing function, operating model, or repeatable GTM process will be preferred.
Preferred Background
Candidates from companies in the following areas will be prioritized:
Marketing measurement, MMM, Incrementality testing, Attribution, Causal analytics, Media optimization
Marketing analytics, Adtech/Martech, retail media analytics, performance marketing analytics, AI-led marketing intelligence, marketing ROI platforms, growth analytics, and business intelligence platforms serving marketing teams
Candidates from companies in the following areas will be prioritized:
Marketing measurement, MMM, Incrementality testing, Attribution, Causal analytics, Media optimization
Marketing analytics, Adtech/Martech, retail media analytics, performance marketing analytics, AI-led marketing intelligence, marketing ROI platforms, growth analytics, and business intelligence platforms serving marketing teams
What This Role Is Not
This is not a general brand marketing, communications, PR, events, creative, or demand generation role. The core requirement is deep product marketing ownership in a B2B SaaS environment.
Candidates whose experience is mainly in brand campaigns, content execution, events, PR, or creative marketing without strong product positioning, enterprise GTM, sales enablement, and competitive intelligence ownership may not be suitable.
Candidates whose experience is mainly in brand campaigns, content execution, events, PR, or creative marketing without strong product positioning, enterprise GTM, sales enablement, and competitive intelligence ownership may not be suitable.
This is a remote position.
Compensation: $200,000.00 per year
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