Head of Product Marketing (Narrative & Storytelling)

The Role

We're looking for a Head of Product Marketing who can help us define how the world understands our product.

This is not a traditional marketing role.

You will be responsible for crafting our core narrative, shaping how we position ourselves in a crowded AI landscape, and building a storytelling engine that drives awareness, engagement, and growth.

If you love turning complex products into simple, compelling stories — this role is for you.

Description

Define and evolve our core product narrative (what we are, why we matter, why now)

Translate product features into clear, compelling use cases and stories

Own product positioning and messaging across all channels

Write and iterate on high-impact content:

Website copy

Launch announcements

Social content (X/LinkedIn)

Product storytelling threads

Partner closely with founders, product, and growth teams

Identify and create moments and narratives that people want to share

Continuously refine messaging based on market feedback

Bilingual: Chinese and English

Requirements

What We're Looking For

3–7 years experience in Product Marketing / Content / Narrative roles

Strong writing skills (this is a must — we will ask for samples)

Ability to explain complex products in simple, engaging ways

Experience in AI, SaaS, or developer tools is highly preferred

Deep understanding of what products are like Notion, Figma, Webflow

Taste: you know what good looks like in product storytelling

Bias for action — you write, ship, and iterate quickly

What This Role Is NOT

Not a performance marketing role (no ads focus)

Not a pure content writer role

Not a brand-only role detached from product