Product Marketing Manager

The Product Marketing Manager is responsible for translating product capabilities, market opportunities, customer insights, and competitive intelligence into compelling positioning, messaging, go-to-market strategies, and sales enablement programs.

Serving as the connective tissue between Product, Sales, Customer Success, and Marketing, this role ensures the organization has a deep understanding of customer needs, market dynamics, competitive positioning, and product value. The Product Marketing Manager develops the narratives, tools, and insights that enable revenue teams to effectively communicate value, accelerate sales cycles, support product adoption, and drive business growth.

The ideal candidate is equal parts strategist, storyteller, researcher, and business partner. They possess strong product marketing fundamentals, exceptional communication skills, and the ability to leverage data, customer insights, market intelligence, and AI-powered tools to inform decision-making and improve go-to-market effectiveness.

Core Responsibilities

Product Positioning & Messaging

• Develop and maintain product positioning, messaging frameworks, value propositions, and differentiation strategies across products and solutions.

• Translate complex product capabilities into clear, compelling customer value propositions.

• Create and maintain messaging that supports multiple buyer personas, industries, and market segments.

• Ensure consistency of messaging across marketing campaigns, sales materials, customer communications, and executive presentations.

• Partner with Product leadership to align market positioning with product strategy and roadmap priorities.

Go-to-Market Strategy & Product Launches

• Lead go-to-market planning for new products, features, integrations, and strategic initiatives.

• Develop launch strategies, messaging frameworks, commercialization plans, and internal enablement programs.

• Coordinate cross-functional launch readiness across Product, Sales, Marketing, Customer Success, and Leadership.

• Define launch success metrics and measure performance against business objectives.

• Support pricing, packaging, and commercialization discussions through market and competitive analysis.

Sales Enablement

• Develop and maintain sales enablement materials including presentations, solution briefs, battlecards, competitive comparisons, one-pagers, objection-handling guides, and customer-facing collateral.

• Partner with Sales leadership to identify enablement needs and content gaps.

• Deliver product, market, and messaging training for sales and customer-facing teams.

• Ensure revenue teams have the tools, knowledge, and confidence needed to effectively position company solutions.

• Continuously gather feedback from Sales to improve messaging, content, and enablement effectiveness.

Market Intelligence & Competitive Insights

• Monitor competitive activity, market trends, customer needs, and emerging industry developments.

• Develop and maintain competitive intelligence programs and competitor battlecards.

• Conduct market research and analysis to identify opportunities, risks, and areas for differentiation.

• Provide actionable market insights that inform product strategy, sales priorities, and marketing initiatives.

• Serve as a trusted advisor to leadership on market dynamics and competitive positioning.

Customer & Voice-of-Market Insights

• Conduct customer, prospect, partner, and internal stakeholder interviews to understand business challenges, buying behaviors, and product perceptions.

• Develop and maintain buyer personas and customer journey insights.

• Gather and synthesize customer feedback to inform product strategy, messaging, and go-to-market decisions.

• Identify emerging customer needs, market opportunities, and areas for innovation.

• Serve as the voice of the customer within Product and Marketing discussions.

Revenue Content Strategy

• Define content requirements needed to support product launches, sales enablement, customer education, thought leadership, and revenue growth initiatives.

• Partner with Growth Marketing, ABM, Creative, and Events to ensure content aligns with positioning and go-to-market priorities.

• Support development of case studies, customer success stories, solution briefs, research initiatives, and product collateral.

• Ensure all customer-facing content accurately reflects product capabilities, market positioning, and customer value.

Cross-Functional Collaboration

• Partner closely with Product leadership to ensure market insights and customer feedback inform roadmap discussions and strategic priorities.

• Collaborate with Growth Marketing to support website messaging, search visibility, launch campaigns, and content strategy.

• Partner with ABM to support account-based marketing initiatives through persona insights, messaging frameworks, and campaign positioning.

• Work with Customer Success to identify customer advocacy opportunities and develop customer success stories.

• Collaborate with executive leadership on strategic messaging, thought leadership, and key market initiatives.

• 5–8 years of experience in Product Marketing, Go-to-Market Strategy, Sales Enablement, Market Intelligence, or related disciplines.

• Demonstrated experience developing product positioning, messaging, and go-to-market strategies.

• Experience marketing B2B SaaS, enterprise software, or technology solutions.

• Experience supporting product launches and cross-functional commercialization initiatives.

• Strong sales enablement experience including development of customer-facing and sales-facing content.

• Experience conducting market research, competitive analysis, and customer interviews.

• Excellent written, verbal, and presentation communication skills.

• Strong analytical and strategic thinking capabilities.

• Experience leveraging AI-powered tools and technologies to improve research, content development, market analysis, and operational efficiency.

• Ability to influence stakeholders and drive alignment across multiple functions.

• Understanding of AI-driven market research, customer intelligence, and emerging technology trends.

• Experience in supply chain technology, reverse logistics, ecommerce technology, retail technology, marketplace platforms, or related industries a bonus.